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Key Nr 1 : The Market



Reminder of a few key statistics concerning the window market :

- According to the latest studies available, more than 71 million window units were sold in western Europe in 2004*
- 56% of new installations concerned renovation compared with 63.5% currently in France
- Upvc and alumiuim cover on average two thirds of the window market


market window invest

To be able to stand out in this huge market is the key to success leading to increased profits. Each window market, each country has it’s own specific needs. No one knows them better than yourself. But there will always be a premium sector for manufacturers characterised by :

- less competition
- higher profit margins
- higher quality standards accross the manufacture of the range
- an active communications and sales force
- consistant professionlism


During our next meeting, we will discuss the potential of the premium sector which TRYBA suggests you aim to conquer.

* source Interconnection Consulting






 
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